Crossy Road gets one million dollars in two month

There are games that manage to catch the interest of the player. There are a few games that find a successful balance between free game-play an in-app purchases. SuperCell has successfully launched two of those games: Clash of Clans and Hay Day, and now, Hipster Whale has also find the magical recipe with Crossy Road.

Crossy Road is basically a new version of Frogger, a game where the player control a chicken that tries to cross rivers and highways. The objective is just run as far as possible without getting crushed by any of the multiple dangers, no matter if it's a car driving directly at you, a hungry eagle or just some crazy rapids.

Crossy Road follows a very similar structure, but with a few differences that makes the gameplay more apt for quick sessions. You have just one life, so if you get hit by a car a single time, the game is over. Oh, and you do feel the impact!

The controls are really simple: with a tap, you move forward, and with swiping, you can move to any of the four directions. It's a bit tricky to go perfectly horizontally, but it's not something that you need to do very often... as your objective is just move forward and avoid being hit.

Regarding it's monetary aspect, the game is absolutely free to play. You can get as far as you want without spending a single cent. However, you can get some kind of bonuses for a few bucks. You can pay to get some different characters to play with, some of the with just aesthetic differences and some of them with special abilities, such as a Mad Wizard able to blow up trees. Each character can be acquired for $0.99, but you can also get them by playing in a lottery game.

While you play, you collect coins, and after joining 100 of them, you can unlock a new character. The point is that you can get those coins by playing the game or also by looking at some video adds. These adds are completely optional to watch, but for each video you look at, you will get some gift.

This is the secret hidden below the free-to-play system. You can chose either or not spend any money in the game and you can also chose if you want to see video adds or not. And even if you decided you don't want to watch them or pay for the new characters, you can also get them just by playing the game and earning coins in a more traditional way.

With this strategy, Crossy Road has managed to get more than one million dollars in just two months. If you want to give it a try, you can find it available for iOS and Android devices. It's free to download at the App Store and the Google Play respectively.

Source: TouchArcade.