If Amazon today aims to become one of the industry giants is that the steps that have been giving lead to think about it. Arguably, by acquiring companies and make arrangements with those beyond their control, the online store born in Seattle aims to replicate the achievements with books making its way slowly but surely through games.
In fact there are several parallelisms between both industry. Amazon has become a benchmark for when buying games at attractive prices. Imagine their power when drag faithful, announcing that enter the market of resale of the shares got GameStop games should fall by 14%. As with copies to electronic books, success in the physical market only prefaced what then continue with digital copies, Android bandwagon with its own shop and even expanding PlayStation Network offers its own section in which purchasing codes became a festival of offers improved the Sony.
If videogames give money, the next step was more than clear, first come developments and thereafter, the platforms. Creating Amazon Game Studios and bulging current account that promise a personal and professional future were able to drag heavyweights like Kim Swift ('Website') and Clint Hocking ('Far Cry 2'), and all the sole purpose of creating games for their digital stores and mobile platforms.
The Amazon Phone Fire followed Amazon Fire TV, a media center also focused on the game on the big screen room that despite not promise great virtues over other competitors in the video game industry, yes smells another of those small steps the company adds up until you get to reach a goal that by now know.
Only then can we get the head to acquisitions as the Double Helix Games, creators of the latest 'Killer Instinct' and the recent revision of the classic 'Strider', are part of sense, because right now the Amazon catalog Game Studios is so scarce as little hopeful. Something similar happens with the recent agreement with Crytek, one morterada between 50 and 70 million dollars with which we can use the CryEngine and, incidentally, that the Germans should do them a favor for having managed to save the furniture company. Remains to be seen how movements continue to surprise us, because something is brewing in Seattle offices. Obvious. If it is an assault on the throne of the industry or a simple strategy for Amazon appears Listings in another sector only time will tell. I with an agreement with Sega to launch a new console (under American direction, do not want more smoothly Japanese) and I was happy.
