The HTC One M9 is not selling as well as the Taiwanese firm expected, and that will have consequencies: downward revision of the next fiscal quarter. HTC has surprised this weekend announcing a downward revision of economic results they expect to harvest in the second quarter of the year that will close on June 30.
So low are the sales of its new top-end terminal that production has been cut by 30% and the company begins to seek new solutions to remain as a major player in a business that, for now, is smiling at the competition.
HTC expects an operating loss between 257 and 291 million dollars for the second quarter, and this after closing out four consecutive quarters with positive numbers. While before they launched the HTC One M9 they expected total revenues of 1480-1560 million, the company now has fallen to 1060-1160 million, with a significant reduction in the production of all its new flagship models.
The top leaders of HTC already have marked a short-term set of goals to revitalize the company numbers. To do this they will work on strengthening its smartphone segment to remain competitive.
This I could happen giving more personality and differentiation to their future devices, and avoid to live the same as with the HTC One M9, in view of everyone, as a continuity terminal over its predecessor. Another objective is to cut operating costs to become more efficient, which could result in staff reductions and cuts in R&D in branches that do not interest too. And maybe the third objective is the most important: getting into a new business.
